Eating hot food causes certain involuntary physical reactions like: Sweating Gasping for air tearing up and eyes watering. But it also releases endorphins which leave you feeling like you’re on a natural high. Rock my Soul chicken is our hottest chicken. It’s chicken that moves you, not only physically because of the heat, but emotionally too.
We wanted to highlight the heat and flavour of Rock My Soul, and it’s not often you get to hero a product intrinsic in such
a fun and entertaining way. Where the eating experience pairs perfectly with the idea,
creating something that you can truly feel.
a fun and entertaining way. Where the eating experience pairs perfectly with the idea,
creating something that you can truly feel.
The campaign spreads across TV, Social, Digital and OOH, telling more of Andi’s story, but more importantly urging
our customers to FEEL THE FIRE for themselves. All told in the quirky and entertaining way that they’ve become accustomed to.
our customers to FEEL THE FIRE for themselves. All told in the quirky and entertaining way that they’ve become accustomed to.
