The role of the Creative Director could be compared to that of a chef, fusing together ingredients to produce a menu of delightful dishes.
With over 15yrs of experience and leadership. I first cut my creative teeth at Draft FCB in 2004, starting out as an assistant Art Director. Working my way up through the ranks on every variety of job and brand, I was promoted to Art Director. Just over five years later, I moved to Y&R JHB to further my career as a Group Head, managing a team of 4 for Telkom.
During my career, I had the opportunity to work on global and local campaigns, helped relaunch a national cellular network and built my portfolio. I have managed to win Pitches, recently for Ogilvy Cape Town, winning Luno Crypto currency and Dulux South Africa.
I’ve supervised and guided younger creative teams on campaigns, as well as new business pitches. I have also managed a small agency. This entailed making sure deadlines and brief criteria were being met, accompanying teams on presentations, and generally ensuring that operations ran smoothly.